Word of mouth is still the best.

Everyone knows that the best form of marketing is…WORD OF MOUTH. How can we capitalize on that? At Nomad, we had an outdated referral program. It was slow to pay, (we required a user to complete their job assignment, up to 13 weeks, before we paid out), it was hidden, and it was labor intensive on the back end.

I worked with marketing, legal, finance, and P/E to help roll out an entirely new referral program. We rethought the whole process, changed the way we incentivize, and launched it to great success. It led to 10% more applications, and 10+ more job offers during the 30 day trial program.

One of the biggest changes was adjusting payout before the traveler went on assignment. Users could now get paid after referring and getting a friend to apply for a job. As well as, after the assignment is complete. This creates better engagement throughout the process. It provides immediate satisfaction.

This is also a double sided reward program, meaning both parties get rewarded. Further incentivizing the referral core loop.

This is an authenticated feature that can only be found by creating an account with Nomad Health.

Skills Employed for this project:

• Complete cross functional collaboration - finance, legal, marketing, product, engineering.

• Whiteboarding

• Map, maintain and evangelize the end-to-end customer journey for this new experience

• Lo-fi/Hi-Fi prototyping

• Design and conduct qualitative and quantitative research studies, including user interviews, in-person or remote usability studies, focus groups and surveys

• Product creation and iteration

• Led the team of designers and PMs by establishing timelines and implementation

Organic traffic…the gold standard.

Google SEO specs say the best SEO pages have the best UX. Personally, I have not found that to be anywhere near the truth. Most SEO pages are garbage. Loaded with repeat content, ads, and unnecessary filler to meet the algorithm.

Nomad Health had an initiative to boost our organic content via SEO pages. We want to create templates that we could replicate and make thousands of sites that held unique, specific content. Working with our SEO and marketing teams I created several versions of pages that were specific to job category and job specialty.

We have launched 1,000+ SEO pages that are elegant, well organized, and currently boosting our organic traffic by 50%. There are more pages getting ready to be released.

Some of these pages can be found here, here, and here.

Skills Employed for this project:

• Work with product management on project objectives and allocate resources to achieve the objectives as measured against plans

• Whiteboarding

• Map, maintain and evangelize the end-to-end customer journey for this new experience

• Lo-fi/Hi-Fi prototyping

• Design and conduct qualitative and quantitative research studies, including user interviews, in-person or remote usability studies, focus groups and surveys

• Product creation and iteration

• Led the team of designers and PMs by establishing timelines and implementation

Rebrand.

Nomad Health Rebrand

Nomad Health is a 2-sided marketplace for Travel Nurses and Hospitals. We connect travel nurses to the highest paying jobs in the industry. We do this by removing unnecessary overhead through an automated application process.

In summer of 2023, we wrapped up a massive rebrand effort. It in included collaboration from every team in the company. My role (and my teams) was to oversee the top of the funnel including the flow and layout of our public facing website, job search, registration, and profile.

We have taken a clinical brand and done some really great, emotional branding that has been resonating with our users. We have lots more updates coming soon as well that will help change the game for Travel Nurses.

We created desktop and mobile specific versions, ensuring all breakpoints represented the brand and our content in the best possible way.

The website is live now at: www.nomadhealth.com

Skills Employed for this project:

• Work with product management on project objectives and allocate resources to achieve the objectives as measured against plans

• Whiteboarding

• Map, maintain and evangelize the end-to-end customer journey for this new experience

• Lo-fi/Hi-Fi prototyping

• Design and conduct qualitative and quantitative research studies, including user interviews, in-person or remote usability studies, focus groups and surveys

• Product creation and iteration

• Led the team of designers and PMs by establishing timelines and implementation

MDP for a startup

As in minimal DELIGHTFUL product…

Rivet App

Rivet, a Santa Monica startup, that wants to become a major player in helping you manage your subscriptions came to me to create their first-time user flow and help establish their UI. After a few rounds of whiteboards and user interviews. We were able to settle on the following workflow.

Problems to solve:
1) Remove pain points from a complex onboarding flow.
2) Standardize the UI.
3) Remove unnecessary steps where applicable.

How I solved them:
1) After talking through the user flow and goals of the onboarding experience. I reached out to 5 potential users and asked them if I could watch them go through the experience. We discovered that several screens were too complex and unnecessary. We went back to whiteboarding. Came up with a streamlined onboarding flow and tested again. This time there was an increase in comprehension and completion.

2) Standardizing the interface helped increase legibility of the onboarding flow by 20%.

3) Through testing and iterating we were able to remove 4 unnecessary screens and steps.

Hit the link below to see the prototype that is now live.

Click here to see the prototype.

Skills Employed for this Project:

• Work with client on project objectives

• Refine user journey

• Lo-Fi/Hi-Fi prototype

• Collaborate with dev to ensure usability and design

• User Interviews

The future of health

Groq Health App

The Groq Health app was born out the very successful and famous Comite Center. Dr. Comite had a vision to take her tried and true methods of providing holistic health care and distill it in an app. To be able to accomplish that we had to balance a mixture of real world clinic visits with world class health care.

What resulted was an excellent MVP that is live on TestFlight (limited number of testers). Through the app we were able to balance a very specific process set by the Comite Center while also putting the users health into their own hands.

A large part of the product was being able to connect to a CGM (continuous glucose monitor). We needed to be able to guide users through the connection of a 3rd party hardware (with no API) to get their data flowing within the Groq app. This took a lot of testing, user conversations, and iterations. Ultimately, we were able to get our users through the process and seeing their CGM data easily.

In addition to a mobile app for our users, we also built out a clinician app. This desktop app allowed for Groq clinicians to interact with users via chat, insights, interventions, and prescriptions. We also, built out a very robust ML system to help scale responses to users.

Problems to solve:

1) Create an app that mimics a physical world process that drives a healthy life
2) Do it in 90 days
3) Build while flying

Click to view the Figma prototype here.

Skills Employed for this Project:

• Worked with product management on project objectives and allocate resources to achieve the objectives as measured against plans

• Whiteboarding

• Map, maintain and evangelize the end-to-end customer journey for this new experience

• Lo-fi/Hi-Fi prototyping

• Design and conduct qualitative and quantitative research studies, including user interviews, in-person or remote usability studies, focus groups and surveys

• Product creation and iteration

• Led the team of designers and PMs by establishing timelines and implementation

1-10, continually improving MVPs

Now defunct, FORM had a unique mobile app that was able to track your power and olympic lifts via a barbell collar. It was a great mix of hardware and software, containing 8 accelerometers and an altimeter it was able to read speed, height, and lift. Sadly due to lack of funding the company wasn’t able to continue after selling a couple hundred units. We were just gearing up to add workout subscriptions from numerous lifting influencers.

Hit the buttons below for more in-depth conversation about some of the projects from FORM.

Skills Employed for this Project:

• Design and conduct qualitative and quantitative research studies, including user interviews
  Whiteboarding

• User Journey mapping

• Lo-fi/Hi-Fi prototyping

• Led the team of designers and PMs by establishing timelines and implementation

Push it, evolving ideas into reality

Mobile Game Prototype

Working with some of the best in the game industry on a TBA mobile game, was an amazing experience. Leading the charge on rough design, initial user flows and gameplay, as well as look development. We did many conversations with mobile game users and watched multiple people play the most popular 3v3 mobile games (i.e. Clash Royale, Brawl Stars, etc.) This set up the initial conversation of how we want users to experience our story through the UI. We relied heavily on “vibe” to guide the drawings. How does each screen make the user feel? Does it draw them into our world? Is it engaging only in black and white; as well as no sound? If we can draw users into the story with hand drawn images and light interaction, we know that the strategic advent of color and sound will enhance the experience.

This was a fun way to do some light animation to entice investors and show them some very rough ideas of how we see the menus and some monetization working. All chicken-scratch drawings and animation done by me in a now deprecated program.

Click here to watch working prototype.

Endless Fun

Mobile Game - Front Runners

Created, produced, launched a mobile game. I oversaw all art production, user flows, monetization, UX, marketing, and development of the hit game Front Runners.

Check out a video of the game.

In February of 2020, I sat down with some friends who have amazing game experience and love mobile games. I came to the meeting to have them tell me all of the horrible reasons as to why I should not attempt to start a mobile game studio. I wanted them to talk me out of it, tell me how hard it was and the insurmountable odds to overcome. A few hours later and we were talking about an idea for a game. A few days later we were starting production of Front Runners.

This has been an incredibly fun project. From ideation to launch, there has not been a single dull moment. We have built a fun little game and we know that many people will love it!

Download the game here:
🍏App Store: https://apple.co/3dL4sMY
📱Google Play Store: https://bit.ly/3iLia65

Skills Employed for this Project:

• Worked with production team to create original artwork, look dev, and game play.

• Integrated monetization gates and IAP opportunities.

• Created all marketing materials, website, and communications.

• Produced and shipped a mobile game in 4.5 months.

Organizing Pandemonium

The Pandemonium app provides a way for screenwriters to get their screenplays read, sold, and perhaps turned into a movie. After some initial user research and competitive landscape research we decided on a scaled back look and feel with the ease of the iBooks store. The app has been very well received and ties into the website and branding established by Pandemonium.

Click here for working prototype.

Skills Employed for this Project:

• Worked with client on project objectives

• Design and conduct qualitative and quantitative research studies, including user interviews

• Whiteboarding

• Lo-fi/Hi-Fi prototyping

• Product creation and iteration