Rebrand.

Nomad Health Rebrand

Nomad Health is a 2-sided marketplace for Travel Nurses and Hospitals. We connect travel nurses to the highest paying jobs in the industry. We do this by removing unnecessary overhead through an automated application process.

In summer of 2023, we wrapped up a massive rebrand effort. It in included collaboration from every team in the company. My role (and my teams) was to oversee the top of the funnel including the flow and layout of our public facing website, job search, registration, and profile.

We have taken a clinical brand and done some really great, emotional branding that has been resonating with our users. We have lots more updates coming soon as well that will help change the game for Travel Nurses.

We created desktop and mobile specific versions, ensuring all breakpoints represented the brand and our content in the best possible way.

The website is live now at: www.nomadhealth.com

Skills Employed for this project:

• Work with product management on project objectives and allocate resources to achieve the objectives as measured against plans

• Whiteboarding

• Map, maintain and evangelize the end-to-end customer journey for this new experience

• Lo-fi/Hi-Fi prototyping

• Design and conduct qualitative and quantitative research studies, including user interviews, in-person or remote usability studies, focus groups and surveys

• Product creation and iteration

• Led the team of designers and PMs by establishing timelines and implementation