Word of mouth is still the best.

Everyone knows that the best form of marketing is…WORD OF MOUTH. How can we capitalize on that? At Nomad, we had an outdated referral program. It was slow to pay, (we required a user to complete their job assignment, up to 13 weeks, before we paid out), it was hidden, and it was labor intensive on the back end.

I worked with marketing, legal, finance, and P/E to help roll out an entirely new referral program. We rethought the whole process, changed the way we incentivize, and launched it to great success. It led to 10% more applications, and 10+ more job offers during the 30 day trial program.

One of the biggest changes was adjusting payout before the traveler went on assignment. Users could now get paid after referring and getting a friend to apply for a job. As well as, after the assignment is complete. This creates better engagement throughout the process. It provides immediate satisfaction.

This is also a double sided reward program, meaning both parties get rewarded. Further incentivizing the referral core loop.

This is an authenticated feature that can only be found by creating an account with Nomad Health.

Skills Employed for this project:

• Complete cross functional collaboration - finance, legal, marketing, product, engineering.

• Whiteboarding

• Map, maintain and evangelize the end-to-end customer journey for this new experience

• Lo-fi/Hi-Fi prototyping

• Design and conduct qualitative and quantitative research studies, including user interviews, in-person or remote usability studies, focus groups and surveys

• Product creation and iteration

• Led the team of designers and PMs by establishing timelines and implementation

Organic traffic…the gold standard.

Google SEO specs say the best SEO pages have the best UX. Personally, I have not found that to be anywhere near the truth. Most SEO pages are garbage. Loaded with repeat content, ads, and unnecessary filler to meet the algorithm.

Nomad Health had an initiative to boost our organic content via SEO pages. We want to create templates that we could replicate and make thousands of sites that held unique, specific content. Working with our SEO and marketing teams I created several versions of pages that were specific to job category and job specialty.

We have launched 1,000+ SEO pages that are elegant, well organized, and currently boosting our organic traffic by 50%. There are more pages getting ready to be released.

Some of these pages can be found here, here, and here.

Skills Employed for this project:

• Work with product management on project objectives and allocate resources to achieve the objectives as measured against plans

• Whiteboarding

• Map, maintain and evangelize the end-to-end customer journey for this new experience

• Lo-fi/Hi-Fi prototyping

• Design and conduct qualitative and quantitative research studies, including user interviews, in-person or remote usability studies, focus groups and surveys

• Product creation and iteration

• Led the team of designers and PMs by establishing timelines and implementation

Rebrand.

Nomad Health Rebrand

Nomad Health is a 2-sided marketplace for Travel Nurses and Hospitals. We connect travel nurses to the highest paying jobs in the industry. We do this by removing unnecessary overhead through an automated application process.

In summer of 2023, we wrapped up a massive rebrand effort. It in included collaboration from every team in the company. My role (and my teams) was to oversee the top of the funnel including the flow and layout of our public facing website, job search, registration, and profile.

We have taken a clinical brand and done some really great, emotional branding that has been resonating with our users. We have lots more updates coming soon as well that will help change the game for Travel Nurses.

We created desktop and mobile specific versions, ensuring all breakpoints represented the brand and our content in the best possible way.

The website is live now at: www.nomadhealth.com

Skills Employed for this project:

• Work with product management on project objectives and allocate resources to achieve the objectives as measured against plans

• Whiteboarding

• Map, maintain and evangelize the end-to-end customer journey for this new experience

• Lo-fi/Hi-Fi prototyping

• Design and conduct qualitative and quantitative research studies, including user interviews, in-person or remote usability studies, focus groups and surveys

• Product creation and iteration

• Led the team of designers and PMs by establishing timelines and implementation

Portals to users

On the backside of Groq Health, we needed a clinician portal that allowed our Physician’s Assistants to view users data, send insights/interventions, and send prescriptions. Simple concept, but with so much integrated data from our users that included:

• Blood draws

• Glucose testing

• Apple Health data

• CGM data

• Sleep

• Exercise

• Heart rate

• Historical and current health data and more…

All of that data had to be organized, searchable, and available. We spent hours talking with our PA team to find the user journeys that would work with their already established analog processes.

Our first iteration took some getting used to. It met all of the requirements but was still slow and confusing. We kept iterating and are still iterating to this day.

We have iterated by implementing ML and AI to help write the majority of insights and interventions AFTER the clinician comes up with a diagnosis based on the data.

Skills Employed for this project:

• Work with product management on project objectives and allocate resources to achieve the objectives as measured against plans

• Whiteboarding

• Map, maintain and evangelize the end-to-end customer journey for this new experience

• Lo-fi/Hi-Fi prototyping

• Design and conduct qualitative and quantitative research studies, including user interviews, in-person or remote usability studies, focus groups and surveys

• Product creation and iteration

• Led the team of designers and PMs by establishing timelines and implementation