Word of mouth is still the best.

Everyone knows that the best form of marketing is…WORD OF MOUTH. How can we capitalize on that? At Nomad, we had an outdated referral program. It was slow to pay, (we required a user to complete their job assignment, up to 13 weeks, before we paid out), it was hidden, and it was labor intensive on the back end.

I worked with marketing, legal, finance, and P/E to help roll out an entirely new referral program. We rethought the whole process, changed the way we incentivize, and launched it to great success. It led to 10% more applications, and 10+ more job offers during the 30 day trial program.

One of the biggest changes was adjusting payout before the traveler went on assignment. Users could now get paid after referring and getting a friend to apply for a job. As well as, after the assignment is complete. This creates better engagement throughout the process. It provides immediate satisfaction.

This is also a double sided reward program, meaning both parties get rewarded. Further incentivizing the referral core loop.

This is an authenticated feature that can only be found by creating an account with Nomad Health.

Skills Employed for this project:

• Complete cross functional collaboration - finance, legal, marketing, product, engineering.

• Whiteboarding

• Map, maintain and evangelize the end-to-end customer journey for this new experience

• Lo-fi/Hi-Fi prototyping

• Design and conduct qualitative and quantitative research studies, including user interviews, in-person or remote usability studies, focus groups and surveys

• Product creation and iteration

• Led the team of designers and PMs by establishing timelines and implementation

The future of health

Groq Health App

The Groq Health app was born out the very successful and famous Comite Center. Dr. Comite had a vision to take her tried and true methods of providing holistic health care and distill it in an app. To be able to accomplish that we had to balance a mixture of real world clinic visits with world class health care.

What resulted was an excellent MVP that is live on TestFlight (limited number of testers). Through the app we were able to balance a very specific process set by the Comite Center while also putting the users health into their own hands.

A large part of the product was being able to connect to a CGM (continuous glucose monitor). We needed to be able to guide users through the connection of a 3rd party hardware (with no API) to get their data flowing within the Groq app. This took a lot of testing, user conversations, and iterations. Ultimately, we were able to get our users through the process and seeing their CGM data easily.

In addition to a mobile app for our users, we also built out a clinician app. This desktop app allowed for Groq clinicians to interact with users via chat, insights, interventions, and prescriptions. We also, built out a very robust ML system to help scale responses to users.

Problems to solve:

1) Create an app that mimics a physical world process that drives a healthy life
2) Do it in 90 days
3) Build while flying

Click to view the Figma prototype here.

Skills Employed for this Project:

• Worked with product management on project objectives and allocate resources to achieve the objectives as measured against plans

• Whiteboarding

• Map, maintain and evangelize the end-to-end customer journey for this new experience

• Lo-fi/Hi-Fi prototyping

• Design and conduct qualitative and quantitative research studies, including user interviews, in-person or remote usability studies, focus groups and surveys

• Product creation and iteration

• Led the team of designers and PMs by establishing timelines and implementation

1-10, continually improving MVPs

Now defunct, FORM had a unique mobile app that was able to track your power and olympic lifts via a barbell collar. It was a great mix of hardware and software, containing 8 accelerometers and an altimeter it was able to read speed, height, and lift. Sadly due to lack of funding the company wasn’t able to continue after selling a couple hundred units. We were just gearing up to add workout subscriptions from numerous lifting influencers.

Hit the buttons below for more in-depth conversation about some of the projects from FORM.

Skills Employed for this Project:

• Design and conduct qualitative and quantitative research studies, including user interviews
  Whiteboarding

• User Journey mapping

• Lo-fi/Hi-Fi prototyping

• Led the team of designers and PMs by establishing timelines and implementation

Push it, evolving ideas into reality

Mobile Game Prototype

Working with some of the best in the game industry on a TBA mobile game, was an amazing experience. Leading the charge on rough design, initial user flows and gameplay, as well as look development. We did many conversations with mobile game users and watched multiple people play the most popular 3v3 mobile games (i.e. Clash Royale, Brawl Stars, etc.) This set up the initial conversation of how we want users to experience our story through the UI. We relied heavily on “vibe” to guide the drawings. How does each screen make the user feel? Does it draw them into our world? Is it engaging only in black and white; as well as no sound? If we can draw users into the story with hand drawn images and light interaction, we know that the strategic advent of color and sound will enhance the experience.

This was a fun way to do some light animation to entice investors and show them some very rough ideas of how we see the menus and some monetization working. All chicken-scratch drawings and animation done by me in a now deprecated program.

Click here to watch working prototype.

Endless Fun

Mobile Game - Front Runners

Created, produced, launched a mobile game. I oversaw all art production, user flows, monetization, UX, marketing, and development of the hit game Front Runners.

Check out a video of the game.

In February of 2020, I sat down with some friends who have amazing game experience and love mobile games. I came to the meeting to have them tell me all of the horrible reasons as to why I should not attempt to start a mobile game studio. I wanted them to talk me out of it, tell me how hard it was and the insurmountable odds to overcome. A few hours later and we were talking about an idea for a game. A few days later we were starting production of Front Runners.

This has been an incredibly fun project. From ideation to launch, there has not been a single dull moment. We have built a fun little game and we know that many people will love it!

Download the game here:
🍏App Store: https://apple.co/3dL4sMY
📱Google Play Store: https://bit.ly/3iLia65

Skills Employed for this Project:

• Worked with production team to create original artwork, look dev, and game play.

• Integrated monetization gates and IAP opportunities.

• Created all marketing materials, website, and communications.

• Produced and shipped a mobile game in 4.5 months.

Organizing Pandemonium

The Pandemonium app provides a way for screenwriters to get their screenplays read, sold, and perhaps turned into a movie. After some initial user research and competitive landscape research we decided on a scaled back look and feel with the ease of the iBooks store. The app has been very well received and ties into the website and branding established by Pandemonium.

Click here for working prototype.

Skills Employed for this Project:

• Worked with client on project objectives

• Design and conduct qualitative and quantitative research studies, including user interviews

• Whiteboarding

• Lo-fi/Hi-Fi prototyping

• Product creation and iteration

Real-time data for a real time win.

Player Development Mobile App

For casino properties, player development is the frontline of defense. Hosts use the app to move players into their pipeline to drive sales, events, offers, and hotel reservations. After several rounds of user interviews with player development managers, host managers, and hosts; we put together a working prototype that could be built in one quarter using AGILE processes. The project is still WIP and we have tested this prototype with the aforementioned users and have received positive feedback.

Everything begins with research, assumptions, and whiteboards. The first step in this process was to talk to a sample of ~20 users. We came up with a list of 11 questions that cover topics surrounding their work day and their workflow. We ask questions like: “What does a successful day look like for you?” to “Tell me about a day in the life of…” These questions draw out organic answers that begin to form a picture. From this picture we can determine pain points, problem areas, and potential solutions. Our first iteration is below.

PROBLEMS TO SOLVE:
1) Our current solution was slow and cumbersome.
2) Player Hosts need to see real-time data of their players on the floor and be able to search for them.
3) Host Managers would like more accountability with task completion by their hosts.

HOW I SOLVED THEM:

1) We already had a mobile solution that sort of solved these problems. The main issues with the app were functionality, speed, and data flow. Often times a host would be notified that a player was at a slot machine, only to get there and the player was gone. We called this “ghost chasing.” This was a common theme across all the clients using this app. We heard about this problem across twenty interviews. The way I solved this was to first come at the app with a fresh perspective. Because the current solution was not a true native app, my suggestion was that we spend the time and focus on developing a new native app to replace the web app. This would allow for more efficient user flow, push notifications (which we did not have and many were asking for), and better responsiveness. We could remove the slow, cumbersome interface of the old app and solve a lot of experience problems with a native app. There were a few internal stakeholders who held opposing views on the native app concept. The product team was able to convince them this was the best course of action.

2) The primary focus of this app needed to be this: “who is on the floor now” and “help me search for players”. As you can see in the whiteboard prototype (linked below and here), this was accomplished on the home screen. We removed a few steps and barriers in the old app by bringing those two views to the forefront. We refined this home screen several times through user interviews and iterations before arriving at the hi-fi prototype version (also linked below). Players on floor would give the hosts the quick glance view they needed and having a search bar as the one of the first things you see was a huge win and garnered lots of positive feedback in our interviews.

3) While our primary persona was the host, we also had to satisfy the host managers whose main responsibility is to keep their hosts accomplishing tasks. Tasks are all about connecting to the players to get them into play slots. Playing slots = revenue. This was a large conversation that spanned multiple interviews with hosts, managers, and even execs. How do we encourage the hosts to accomplish their tasks without the host feeling “watched” or “micro-managed.” Ultimately, we were able to find a design that satisfied the hosts and behind the scenes, the managers. This product was halted at the end of 2019 due to financial constraints of the company.

Click here for whiteboard prototype.

After we completed the above iteration. We went back to our users and asked them about the prototype. We asked them to perform simple tasks such as: searching for players, completing tasks, and calling players. Armed with this data, we asked ourselves what can we get done in 90 days? The working prototype below is the initial solution.

Click here for working prototype.

Skills Employed for this Project:

• Worked with product management on project objectives and allocate resources to achieve the objectives as measured against plans

• Whiteboarding

• Map, maintain and evangelize the end-to-end customer journey for this new experience

• Lo-fi/Hi-Fi prototyping

• Design and conduct qualitative and quantitative research studies, including user interviews, in-person or remote usability studies, focus groups and surveys

• Product creation and iteration

• Led the team of designers and PMs by establishing timelines and implementation