Organic traffic…the gold standard.

Google SEO specs say the best SEO pages have the best UX. Personally, I have not found that to be anywhere near the truth. Most SEO pages are garbage. Loaded with repeat content, ads, and unnecessary filler to meet the algorithm.

Nomad Health had an initiative to boost our organic content via SEO pages. We want to create templates that we could replicate and make thousands of sites that held unique, specific content. Working with our SEO and marketing teams I created several versions of pages that were specific to job category and job specialty.

We have launched 1,000+ SEO pages that are elegant, well organized, and currently boosting our organic traffic by 50%. There are more pages getting ready to be released.

Some of these pages can be found here, here, and here.

Skills Employed for this project:

• Work with product management on project objectives and allocate resources to achieve the objectives as measured against plans

• Whiteboarding

• Map, maintain and evangelize the end-to-end customer journey for this new experience

• Lo-fi/Hi-Fi prototyping

• Design and conduct qualitative and quantitative research studies, including user interviews, in-person or remote usability studies, focus groups and surveys

• Product creation and iteration

• Led the team of designers and PMs by establishing timelines and implementation