Patented Product
I was awarded a patent for the work I did on the forecasting product.
Working for ServiceNow was a great opportunity to stretch my wings in a B2B product. ServiceNow has over 7000+ clients servicing tens of thousands of users. They produce an effective and user-centric IT product.
I, and my team, worked on the WFO (Workforce Optimization) product. WFO started out as a very basic product surfacing schedules and reports. Under my time there we were able to expand the product to include: skill based training and coaching, learning management (including 3rd party), escalation, and forecasting. I was awarded a patent for the work I did on the forecasting product.
Working with a large company like this provided an interesting task when it came to user research. There was a lot of red tape involved and there was a research team. I was able to cut through that tape to join and lead various research projects which led to the forecasting product and learning management. We were able to get the right qualitative data that led to appropriate product expansion.
Skills Employed for this project:
Work with product management on project objectives and allocate resources to achieve the objectives as measured against plans
User research
Whiteboarding
Map, maintain and evangelize the end-to-end customer journey for this new experience
Lo-fi/Hi-Fi prototyping
Design and conduct qualitative and quantitative research studies, including user interviews, in-person or remote usability studies, focus groups and surveys
Product creation and iteration
Led the team of designers and PMs by establishing timelines and implementation
Organic traffic…the gold standard.
Organic traffic is the best traffic. We created thousands of pages to drive more traffic to our site.
Google SEO specs say the best SEO pages have the best UX. Personally, I have not found that to be anywhere near the truth. Most SEO pages are garbage. Loaded with repeat content, ads, and unnecessary filler to meet the algorithm.
Nomad Health had an initiative to boost our organic content via SEO pages. We want to create templates that we could replicate and make thousands of sites that held unique, specific content. Working with our SEO and marketing teams I created several versions of pages that were specific to job category and job specialty.
We have launched 1,000+ SEO pages that are elegant, well organized, and currently boosting our organic traffic by 50%. There are more pages getting ready to be released.
Skills Employed for this project:
Work with product management on project objectives and allocate resources to achieve the objectives as measured against plans
Whiteboarding
Map, maintain and evangelize the end-to-end customer journey for this new experience
Lo-fi/Hi-Fi prototyping
Design and conduct qualitative and quantitative research studies, including user interviews, in-person or remote usability studies, focus groups and surveys
Product creation and iteration
Led the team of designers and PMs by establishing timelines and implementation
Rebrand.
Nomad Health Rebrand
Nomad Health is a 2-sided marketplace for Travel Nurses and Hospitals. We connect travel nurses to the highest paying jobs in the industry. We do this by removing unnecessary overhead through an automated application process.
In summer of 2023, we wrapped up a massive rebrand effort. It in included collaboration from every team in the company. My role (and my teams) was to oversee the top of the funnel including the flow and layout of our public facing website, job search, registration, and profile.
We have taken a clinical brand and done some really great, emotional branding that has been resonating with our users. We have lots more updates coming soon as well that will help change the game for Travel Nurses.
We created desktop and mobile specific versions, ensuring all breakpoints represented the brand and our content in the best possible way.
The website is live now at: www.nomadhealth.com
Skills Employed for this project:
Work with product management on project objectives and allocate resources to achieve the objectives as measured against plans
Whiteboarding
Map, maintain and evangelize the end-to-end customer journey for this new experience
Lo-fi/Hi-Fi prototyping
Design and conduct qualitative and quantitative research studies, including user interviews, in-person or remote usability studies, focus groups and surveys
Product creation and iteration
Led the team of designers and PMs by establishing timelines and implementation
MDP for a startup
Rivet, a Santa Monica startup, that wants to become a major player in helping you manage your subscriptions came to me to create their first-time user flow and help establish their UI
As in minimal DELIGHTFUL product…
Rivet App
Rivet, a Santa Monica startup, that wants to become a major player in helping you manage your subscriptions came to me to create their first-time user flow and help establish their UI. After a few rounds of whiteboards and user interviews. We were able to settle on the following workflow.
Problems to solve:
1) Remove pain points from a complex onboarding flow.
2) Standardize the UI.
3) Remove unnecessary steps where applicable.
How I solved them:
1) After talking through the user flow and goals of the onboarding experience. I reached out to 5 potential users and asked them if I could watch them go through the experience. We discovered that several screens were too complex and unnecessary. We went back to whiteboarding. Came up with a streamlined onboarding flow and tested again. This time there was an increase in comprehension and completion.
2) Standardizing the interface helped increase legibility of the onboarding flow by 20%.
3) Through testing and iterating we were able to remove 4 unnecessary screens and steps.
Hit the link below to see the prototype that is now live.
Click here to see the prototype.
Skills Employed for this Project:
Work with client on project objectives
Refine user journey
Lo-Fi/Hi-Fi prototype
Collaborate with dev to ensure usability and design
User Interviews