MDP for a startup

As in minimal DELIGHTFUL product…

Rivet App

Rivet, a Santa Monica startup, that wants to become a major player in helping you manage your subscriptions came to me to create their first-time user flow and help establish their UI. After a few rounds of whiteboards and user interviews. We were able to settle on the following workflow.

Problems to solve:
1) Remove pain points from a complex onboarding flow.
2) Standardize the UI.
3) Remove unnecessary steps where applicable.

How I solved them:
1) After talking through the user flow and goals of the onboarding experience. I reached out to 5 potential users and asked them if I could watch them go through the experience. We discovered that several screens were too complex and unnecessary. We went back to whiteboarding. Came up with a streamlined onboarding flow and tested again. This time there was an increase in comprehension and completion.

2) Standardizing the interface helped increase legibility of the onboarding flow by 20%.

3) Through testing and iterating we were able to remove 4 unnecessary screens and steps.

Hit the link below to see the prototype that is now live.

Click here to see the prototype.

Skills Employed for this Project:

• Work with client on project objectives

• Refine user journey

• Lo-Fi/Hi-Fi prototype

• Collaborate with dev to ensure usability and design

• User Interviews