Be a builder

I did a project for a marketing tech company. They needed to build out their segment builder. Segments are everything when it comes to marketing appropriately. My client needed their clients to be able to search, segment, and create.

They had some research done, and some rough wires. We collaborated on how to improve the flows and then I went and worked through the minutia of design and user journeys.

The results were well received by my client and…their users. Typically the most obvious answer is the best one.

Skills Employed for this project:

  • Work with client on project objectives and allocate resources to achieve the objectives as measured against plans

  • Whiteboarding

  • Map, maintain and evangelize the end-to-end customer journey for this new experience

  • Lo-fi/Hi-Fi prototyping

  • Product design

Previous
Previous

Portals to users

Next
Next

Let the data come to you