Be a builder
I did a project for a marketing tech company. They needed to build out their segment builder. Segments are everything when it comes to marketing appropriately. My client needed their clients to be able to search, segment, and create.
I did a project for a marketing tech company. They needed to build out their segment builder. Segments are everything when it comes to marketing appropriately. My client needed their clients to be able to search, segment, and create.
They had some research done, and some rough wires. We collaborated on how to improve the flows and then I went and worked through the minutia of design and user journeys.
The results were well received by my client and…their users. Typically the most obvious answer is the best one.
Skills Employed for this project:
Work with client on project objectives and allocate resources to achieve the objectives as measured against plans
Whiteboarding
Map, maintain and evangelize the end-to-end customer journey for this new experience
Lo-fi/Hi-Fi prototyping
Product design
Let the data come to you
For any B2B, data analytics company, reports are HUGE. Pathmatics was in the perfect position to release a simple report builder that would allow their brand name clients to download the best marketing analytics data in the world. We worked together with users and the product team to release a report builder that made getting competitive analysis easier and faster than previous efforts.
You can go and make data say what you want or…you can let it speak to you via your users.
Report Builder
For any B2B, data analytics company, reports are HUGE. Pathmatics was in the perfect position to release a simple report builder that would allow their brand name clients to download the best marketing analytics data in the world. We worked together with users and the product team to release a report builder that made getting competitive analysis easier and faster than previous efforts.
I conducted over 2 dozen on-site moderated interviews to get the data that we needed to help create this new product line. At the end of the research, I put together a gallery of all of the findings and conclusions. The gallery was set up in one of our conference rooms and was up for a few days to allow the whole company to go through and see the work that had been done.
Skills Employed for this project:
Work with product management on project objectives and allocate resources to achieve the objectives as measured against plans
Whiteboarding
Map, maintain and evangelize the end-to-end customer journey for this new experience
Lo-fi/Hi-Fi prototyping
Design and conduct qualitative and quantitative research studies, including user interviews, in-person or remote usability studies, focus groups and surveys
Product creation and iteration
Led the team of designers and PMs by establishing timelines and implementation