https://www.caseybombacie.com/portfolio-2 daily 0.75 2023-09-21 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695157076326-M1RW0N2SIAH8L8EX4RPW/image-asset.jpeg Portfolio https://www.caseybombacie.com/portfolio-2/sn-wfo monthly 0.5 2024-01-15 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695331142141-5J4VSUNIF7OWBEL6I3U2/workforce-optimization-feature-desktop-1.lg.png Portfolio - Patented Product https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695331142157-6X9CIJPW02I8GF3ZG2VP/workforce-optimization-feature-desktop-2.lg.png Portfolio - Patented Product https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695331143626-29SOUZSGV8S8Z0DHLMRM/workforce-optimization-feature-desktop-3.lg.png Portfolio - Patented Product https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695331144124-V67XPEKDRPW1T88Y9LP2/workforce-optimization-feature-desktop-4.lg.png Portfolio - Patented Product https://www.caseybombacie.com/portfolio-2/nomad-referrals monthly 0.5 2024-01-15 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695324299284-MHJXKNAVCQ7P7V6MYYIO/Screenshot+2023-09-21+at+12.14.40+PM.png Portfolio - Word of mouth is still the best. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695324298688-ASNDVHT6UD522ABVAGBU/Screenshot+2023-09-21+at+12.15.52+PM.png Portfolio - Word of mouth is still the best. https://www.caseybombacie.com/portfolio-2/nomad-seo monthly 0.5 2024-01-15 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695323061903-PLDNVI56Q67JCCUVOZJ6/Screenshot+2023-09-21+at+12.04.15+PM.png Portfolio - Organic traffic…the gold standard. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695323085086-7ESCA9NDUCGT33IA3AMV/Screenshot+2023-09-21+at+12.04.41+PM.png Portfolio - Organic traffic…the gold standard. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695323109983-6QY74IJHCZGJ0PWB9FPW/Screenshot+2023-09-21+at+12.05.05+PM.png Portfolio - Organic traffic…the gold standard. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695323133648-ARHHLADOPO8KZ8LOV7RY/Screenshot+2023-09-21+at+12.05.29+PM.png Portfolio - Organic traffic…the gold standard. https://www.caseybombacie.com/portfolio-2/nomad-rebrand monthly 0.5 2024-01-15 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695322471877-XG2U1V7U33W8NUSA2WZE/Screenshot+2023-09-21+at+11.54.28+AM.png Portfolio - Rebrand. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695322497431-4JR0FNYUXWIG6O6RP6HF/Screenshot+2023-09-21+at+11.54.52+AM.png Portfolio - Rebrand. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695322515561-G5YPJ412FAZKLZ9S7PLA/Screenshot+2023-09-21+at+11.55.12+AM.png Portfolio - Rebrand. https://www.caseybombacie.com/portfolio-2/portal monthly 0.5 2024-01-15 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695147581451-TNTMJ8BW5CE4DQ32TWZC/Search+-+Biomarkers.png Portfolio - Portals to users https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695147594419-N3ZBDD8HR8MWZKBHEWR4/Search+-+Home.png Portfolio - Portals to users https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695147594403-VU4NV6JDGDUQMUSNILUD/Search+-+Health+Story.png Portfolio - Portals to users https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695147604788-669BGOBE0RCTUYFYMJ9D/Add+insight.png Portfolio - Portals to users https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695147604952-DYOBZN3ML93M9CBS38SK/Insights.png Portfolio - Portals to users https://www.caseybombacie.com/portfolio-2/insights monthly 0.5 2024-01-15 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695146847202-QNT4X8HO9Y03CC0WRC9M/Insights-gg.png Portfolio - Be a builder https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695146846075-D4NNM7LJVNNX5SXN8BGN/Search-gg.png Portfolio - Be a builder https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695146845740-LTON9ZZYYC4F13ZCOGMJ/SegmentsBuilder-gg.png Portfolio - Be a builder https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695146907967-P5LPKSVTSNPJKJKICG6P/Segments-gg.png Portfolio - Be a builder https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695146908078-Q7TS2PUK90BIYNIVLDB8/SegmentDetail-gg.png Portfolio - Be a builder https://www.caseybombacie.com/portfolio-2/report-builder monthly 0.5 2024-01-15 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506611035-0ZNO2PPEHK9NVANUVTEE/Screen+Shot+2019-11-03+at+3.49.52+PM.png Portfolio - Let the data come to you https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506611039-P2LVA5IF1IUP3TFO83YJ/Screen+Shot+2019-11-03+at+3.50.28+PM.png Portfolio - Let the data come to you https://www.caseybombacie.com/portfolio-2/rivet-app monthly 0.5 2024-01-15 https://www.caseybombacie.com/portfolio-2/post-forma monthly 0.5 2024-01-15 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506607406-W6V0OWU2ZYOCMPOMX1TX/UI-floorViz-New-1.png Portfolio - Automating the future - Legacy Product (Copy) Legacy Product Flash-based data tables. Standard wait time for a “report” to generate was around 25 minutes. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506607377-SPLB530LNKG9YZ5ELF7L/MVP.1.png Portfolio - Automating the future - V1 (Copy) V1 Initial designs centered around one of our SMEs excel spreadsheet. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506607357-3QAQITUVNRM56QDNJZVU/V1.2.png Portfolio - Automating the future - V2 (Copy) V2 I was not satisfied with a data table view. It was not lining up with what our users (via interviews) were saying they wanted. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506607348-61W7K0IABILKTAFPJAYP/MVP.2.png Portfolio - Automating the future - V3 (Copy) V3 I started pushing for some better visuals to help. I eventually scrapped the idea of a data table to fight for something better and more in-line with our user research. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506607387-XU0WU6JY6C6J1JENCB62/IMG_1335.JPG Portfolio - Automating the future - Whiteboard (Copy) Whiteboard I scrapped the data table and went back to the drawing board. We, as a product team, wanted to move away from data tables and into story-based visuals. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506607366-EVNBC1YJ23URW257WB2Q/3+Calendar.png Portfolio - Automating the future - V4 (Copy) V4 Story-based visuals, a clear dashboard hitting the major metrics. When we tested this prototype, the question we kept getting back was: “When can I have this?” https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506607332-X5CJEXQYB74IHOFFHHOT/Screen%2BShot%2B2019-11-03%2Bat%2B3.41.56%2BPM.png Portfolio - Automating the future - Home Screen (Copy) Home Screen The Post Forma product was an add-on to our legacy product (built in flash). Currently, there are two ways to access a campaign post forma dashboard. One is through this screen we built to expedite the process. The other is through a button we added in the legacy product. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506607339-S6M87UHFZGMCYALGWWVW/Screen%2BShot%2B2019-11-03%2Bat%2B3.42.07%2BPM.png Portfolio - Automating the future - Final (Copy) Final The final version included the basics of my original sketches. The developed version did not include the calendar. It was a battle I did not win in the MVP. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506607396-5VXW6WMS1VL89N2SQP4Q/Updated-UI-campaignViz-postforma.png Portfolio - Automating the future - Live Version (Copy) Live Version A number of compromises were made to get the MVP released. https://www.caseybombacie.com/portfolio-2/rec-engine monthly 0.5 2024-01-15 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506591347-T2DLR24MHZXKPJ4H1F0I/IMG_2149.JPG Portfolio - Award winning product - Initial concepts (Copy) Initial concepts Discussing what needed to be shown and what the MVP looks like. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506591356-WS8SL429ANIEZR299GW0/IMG_2160.JPG Portfolio - Award winning product - Creating your own rules (Copy) Creating your own rules A huge piece of the puzzle, our users wanted the flexibility to create their own rules based on their preferred metrics. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506591411-863D0B2IP3RG34S82USB/Screen%2BShot%2B2019-11-03%2Bat%2B3.02.02%2BPM.png Portfolio - Award winning product - Final Version (Copy) Final Version Shipped in October 2019, 6 months after the user surveys, prototypes, and iterations. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506591401-G6026V33VA1VYG2R3BSR/Screen%2BShot%2B2019-11-03%2Bat%2B3.02.40%2BPM.png Portfolio - Award winning product - Settings (Copy) Settings The user can customize their settings to narrow or broaden their recommendations. Aka do they want more or less recommendations. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506591426-HG0NX1P1J5XFZ7BLKISI/Screen+Shot+2020-04-02+at+10.12.08+AM.png Portfolio - Award winning product - Show your work (Copy) Show your work A significant step in providing confidence for a new product is “showing your work”. Here we integrated a collapsible section showing why are recommending certain machines. Perception builds confidence. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506591419-PJRKHR8RNEDW5K86SVSE/Screen+Shot+2020-04-02+at+10.08.36+AM.png Portfolio - Award winning product - A link to the future (Copy) A link to the future Our linking feature came out in our second release version. Now the user can see recommendations tied to other machines. No machine on the slot floor is isolated, they are all intertwined by location and metrics. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506591435-XPZJJSYN535MHFEY8893/New-Slot-Recommendation-Graphics_UI10.png Portfolio - Award winning product - Live Version (Copy) Live Version Through constant testing and iteration we were able to get an MVP released that was 90% like our mockups. Things that were not released in the MVP have since been released in the following quarters. https://www.caseybombacie.com/portfolio-2/groq-health monthly 0.5 2024-01-15 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695141732284-1XLDT0DC8GN373216K3C/Screenshot+2023-09-19+at+9.42.06+AM.png Portfolio - The future of health https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695141677810-48GJOWPNS8SZ9QCU4DBU/Screenshot+2023-09-19+at+9.39.13+AM.png Portfolio - The future of health https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695141677882-D9BCWGFH33F14PXE2V2Q/Screenshot+2023-09-19+at+9.39.30+AM.png Portfolio - The future of health https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695141678729-ST8NX63GI2XQ1FZJU7LJ/Screenshot+2023-09-19+at+9.39.48+AM.png Portfolio - The future of health https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695141678824-QZEV62MY54TLZBTR64M5/Screenshot+2023-09-19+at+9.39.59+AM.png Portfolio - The future of health https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695141679675-0TE5QBSUIKCKP7P3VUUR/Screenshot+2023-09-19+at+9.40.04+AM.png Portfolio - The future of health https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695141730452-JEPYVI2WFHVDNEUBRJF4/Screenshot+2023-09-19+at+9.41.44+AM.png Portfolio - The future of health https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695141679973-RO2G8EVGJMC677HPWTY3/Screenshot+2023-09-19+at+9.40.15+AM.png Portfolio - The future of health https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695141680720-C97VEJV383NM14PLDHE4/Screenshot+2023-09-19+at+9.40.27+AM.png Portfolio - The future of health https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695141681061-6ZWAJLQ9GKP61WBMJQGQ/Screenshot+2023-09-19+at+9.40.50+AM.png Portfolio - The future of health https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695141681662-3MXI19Y95LRZW47VSQGY/Screenshot+2023-09-19+at+9.41.08+AM.png Portfolio - The future of health https://www.caseybombacie.com/portfolio-2/form-mobile monthly 0.5 2024-01-15 https://www.caseybombacie.com/portfolio-2/ten-sky monthly 0.5 2024-01-15 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506594765-44OENQNJLUYMK4AZFWV1/Screen+Shot+2019-11-03+at+2.32.53+PM.png Portfolio - Push it, evolving ideas into reality https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506594769-BYTJ9CXI6C8KH19QZH87/Screen+Shot+2019-11-03+at+2.33.13+PM.png Portfolio - Push it, evolving ideas into reality https://www.caseybombacie.com/portfolio-2/front-runners monthly 0.5 2024-01-15 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695139716615-VEV5LAZMDEWU5XJTHRMR/22_notification_icon.png Portfolio - Endless Fun https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695321557603-8O28PZ9I3SVNUH5GOL3W/IMG_4901.PNG Portfolio - Endless Fun https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695321787742-EWIYGAZRD1UAXAWJYLN9/IMG_5266.PNG Portfolio - Endless Fun https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695139709459-D86ZWDMJUNYOFTQR3XMF/9_3_shop_coins2.png Portfolio - Endless Fun https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695139712451-EDBX8OBN7GNGEIB81AWR/20_3_mini-shop.png Portfolio - Endless Fun https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695139839025-V5K6JK5O5FH1XEXXUOFM/Screenshot+2023-09-19+at+9.09.38+AM.png Portfolio - Endless Fun https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695139838761-VQYVGWM3Q9VGX2HADPCC/Screenshot+2023-09-19+at+9.09.44+AM.png Portfolio - Endless Fun https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695139844242-RO0E89IVGU59R3EDPRNH/Screenshot+2023-09-19+at+9.09.50+AM.png Portfolio - Endless Fun https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695321604470-IS9KOT2MK6VWOC9HVYYY/IMG_4902.PNG Portfolio - Endless Fun https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695139843240-WBRM65C4ZPI5CQ5XTQU7/Screenshot+2023-09-19+at+9.10.05+AM.png Portfolio - Endless Fun https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695139846754-HJ41R7RHZB129706VII2/Screenshot+2023-09-19+at+9.10.15+AM.png Portfolio - Endless Fun https://www.caseybombacie.com/portfolio-2/organizing-pandemonium monthly 0.5 2024-01-15 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506594738-LK1ZDD6T0RB3MGRPAHB7/Screen%2BShot%2B2019-11-03%2Bat%2B2.19.38%2BPM.jpg Portfolio - Organizing Pandemonium - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.caseybombacie.com/portfolio-2/host-viz monthly 0.5 2024-01-15 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506659035-4I1GT633KEREG6RSY3QU/hostViz_v10_mobile_CRM1.png Portfolio - Real-time data for a real time win. - Legacy Product (Copy) Legacy Product https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506659024-UZ5OST9WD24RU25CJTPL/hostViz_UI_2.png Portfolio - Real-time data for a real time win. - Player Notification Feature (Copy) Player Notification Feature The notifications came via email, which led to “ghost chasing”. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506658979-2VXC8APAG3E1B2O4YSUW/Screen+Shot+2020-04-10+at+11.36.14+AM.png Portfolio - Real-time data for a real time win. - Whiteboard wire - Home screen (Copy) Whiteboard wire - Home screen Notice the emphasis on players on floor and player search. This was the result of a couple of internal iterations. We took this whiteboard prototype and interviewed several customers. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506658989-IDROOJVB75CZ2IXSR8QH/Screen+Shot+2020-04-10+at+11.36.22+AM.png Portfolio - Real-time data for a real time win. - Player info screen (Copy) Player info screen At a glance the user can see all pertinent info and be able to contact the player. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506658997-9GD8UH8WF5PYJZJSE5OU/Screen+Shot+2020-04-10+at+11.36.33+AM.png Portfolio - Real-time data for a real time win. - Players on Floor (Copy) Players on Floor I wanted to keep bringing home story-based visuals to help paint a picture. We went for bar charts to drive home different metrics. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506659016-39NUXK8QHF0FO35NHKGM/Screen%2BShot%2B2019-11-03%2Bat%2B2.14.21%2BPM.png Portfolio - Real-time data for a real time win. - Hi-Fi Home (Copy) Hi-Fi Home This refined home screen is the result of about 8 iterations and several rounds of interviews with users. The focus again being - players on floor and player search, with the added My Tasks section. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506659008-WXKVK38JDWJWYD7OPZH4/Screen%2BShot%2B2019-11-03%2Bat%2B2.14.09%2BPM.png Portfolio - Real-time data for a real time win. - Hi-Fi Player Profile (Copy) Hi-Fi Player Profile Lots of great data, ability to contact, input, view tasks and important metrics. https://www.caseybombacie.com/portfolio-2/telematics monthly 0.5 2024-01-15 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506588746-JBL4FH2U838XTIQRNDYI/Screen+Shot+2017-02-03+at+10.44.29+AM.png Portfolio - Charts...lots of charts! - Original Dashboard with widget parameters (Copy) Original Dashboard with widget parameters https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506588754-VVXQ9T99W11C8NJD8ZHN/Screen+Shot+2017-02-03+at+10.44.59+AM.png Portfolio - Charts...lots of charts! - Original Dashboard with no data (Copy) Original Dashboard with no data https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506588761-BJRPN6IYKF3O06VILEQ2/Screen+Shot+2017-02-03+at+10.45.09+AM.png Portfolio - Charts...lots of charts! - Report Function (Copy) Report Function https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506588770-3Q7IMDEFO6KFDKEGQBWJ/Dashboard+-+1.png Portfolio - Charts...lots of charts! - New Dashboard with quick facts (Copy) New Dashboard with quick facts Solution: Get the reports/widgets to look and function with ease.   In each of the screens, the cards represent widgets/reports that have visual data to be represented. Each card has controls on it, that were once hidden. From the card, one can star/favorite the report, create an alert for it, edit parameters, rearrange, download, email, or trash it. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506588778-KXVTIMD7B25Z446N7OO5/Screen+Shot+2017-02-03+at+4.31.01+PM.png Portfolio - Charts...lots of charts! - New Dashboard, Open Report Bar, Vehicles Dash (Copy) New Dashboard, Open Report Bar, Vehicles Dash Solution: Get the reports/widgets to look and function with ease.   In each of the screens, the cards represent widgets/reports that have visual data to be represented. Each card has controls on it, that were once hidden. From the card, one can star/favorite the report, create an alert for it, edit parameters, rearrange, download, email, or trash it. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506588786-HN6OQBOY3S67GIPL6SXU/Screen+Shot+2017-02-03+at+4.31.22+PM.png Portfolio - Charts...lots of charts! - New Dashboard, Closed Report Bar (Copy) New Dashboard, Closed Report Bar Solution: Get the reports/widgets to look and function with ease.   In each of the screens, the cards represent widgets/reports that have visual data to be represented. Each card has controls on it, that were once hidden. From the card, one can star/favorite the report, create an alert for it, edit parameters, rearrange, download, email, or trash it. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506588795-CW271B842JWXN3HE6SBA/Screen+Shot+2017-02-03+at+4.31.13+PM.png Portfolio - Charts...lots of charts! - New Dashboard, Open Report Bar (Copy) New Dashboard, Open Report Bar Solution: Get the reports/widgets to look and function with ease.   In each of the screens, the cards represent widgets/reports that have visual data to be represented. Each card has controls on it, that were once hidden. From the card, one can star/favorite the report, create an alert for it, edit parameters, rearrange, download, email, or trash it. https://www.caseybombacie.com/portfolio-2/category/MarTech monthly 0.5 https://www.caseybombacie.com/portfolio-2/category/B2B monthly 0.5 https://www.caseybombacie.com/portfolio-2/category/B2C monthly 0.5 https://www.caseybombacie.com/portfolio-2/category/Desktop monthly 0.5 https://www.caseybombacie.com/portfolio-2/category/Transportation monthly 0.5 https://www.caseybombacie.com/portfolio-2/category/IT monthly 0.5 https://www.caseybombacie.com/portfolio-2/category/FitTech monthly 0.5 https://www.caseybombacie.com/portfolio-2/category/HealthTech monthly 0.5 https://www.caseybombacie.com/portfolio-2/category/Mobile monthly 0.5 https://www.caseybombacie.com/portfolio-2/category/Gaming monthly 0.5 https://www.caseybombacie.com/portfolio-2/category/CasinoTech monthly 0.5 https://www.caseybombacie.com/portfolio-2/tag/Product+Management monthly 0.5 https://www.caseybombacie.com/portfolio-2/tag/Referrals monthly 0.5 https://www.caseybombacie.com/portfolio-2/tag/User+Experience monthly 0.5 https://www.caseybombacie.com/portfolio-2/tag/Data+Analytics+-+Pendo monthly 0.5 https://www.caseybombacie.com/portfolio-2/tag/Wireframing monthly 0.5 https://www.caseybombacie.com/portfolio-2/tag/User-centered+Design monthly 0.5 https://www.caseybombacie.com/portfolio-2/tag/ML monthly 0.5 https://www.caseybombacie.com/portfolio-2/tag/Creative+Design monthly 0.5 https://www.caseybombacie.com/portfolio-2/tag/Native+App monthly 0.5 https://www.caseybombacie.com/portfolio-2/tag/AI monthly 0.5 https://www.caseybombacie.com/portfolio-2/tag/Data+analytics+-+Pendo monthly 0.5 https://www.caseybombacie.com/portfolio-2/tag/User+Research monthly 0.5 https://www.caseybombacie.com/portfolio-2/tag/Management monthly 0.5 https://www.caseybombacie.com/portfolio-2/tag/Interaction+Design monthly 0.5 https://www.caseybombacie.com/portfolio-2/tag/User+Interface+Design monthly 0.5 https://www.caseybombacie.com/portfolio-2/tag/Information+Architecture monthly 0.5 https://www.caseybombacie.com/portfolio-2/tag/Business-to-Consumer+%28B2C%29 monthly 0.5 https://www.caseybombacie.com/portfolio-2/tag/Roadmap monthly 0.5 https://www.caseybombacie.com/portfolio-2/tag/Project+Management monthly 0.5 https://www.caseybombacie.com/portfolio-2/tag/Strategy monthly 0.5 https://www.caseybombacie.com/portfolio-2/tag/Remote+Dev+Team+%28India%29 monthly 0.5 https://www.caseybombacie.com/portfolio-2/tag/Qualitative+Research monthly 0.5 https://www.caseybombacie.com/portfolio-2/tag/SEO monthly 0.5 https://www.caseybombacie.com/portfolio-2/tag/Business-to-Business+%28B2B%29 monthly 0.5 https://www.caseybombacie.com/portfolio-2/tag/Mobile+Game monthly 0.5 https://www.caseybombacie.com/my-process daily 0.75 2024-01-03 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/6262f315-5dd3-411e-a328-5786c74c5af5/Screen+Shot+2022-03-28+at+4.10.35+PM.png My Process https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/6262f315-5dd3-411e-a328-5786c74c5af5/Screen+Shot+2022-03-28+at+4.10.35+PM.png https://www.caseybombacie.com/about daily 0.75 2024-01-03 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/c2c6bf6a-515e-4caf-a7a3-b9364c7bf2d9/31791447_10156470396134048_7529076935448592384_n.jpeg About https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/c2c6bf6a-515e-4caf-a7a3-b9364c7bf2d9/31791447_10156470396134048_7529076935448592384_n.jpeg https://www.caseybombacie.com/portfolio-1 daily 0.75 2025-02-18 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506594738-LK1ZDD6T0RB3MGRPAHB7/Screen%2BShot%2B2019-11-03%2Bat%2B2.19.38%2BPM.jpg Portfolio-Mobile https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506594742-HRO8SI1C3CZE1TLFGS1I/Screen+Shot+2019-11-03+at+2.19.52+PM.png Portfolio-Mobile https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506594747-798CYD3LAICBAHTT15S3/Screen+Shot+2020-06-02+at+11.20.21+AM.png Portfolio-Mobile https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506594753-S0X85GAK0F27NK04ZQSU/1590477124536.JPEG Portfolio-Mobile https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506594758-HK3LKYTCQS6CIC8RLWF7/1590477121858.JPEG Portfolio-Mobile https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506594765-44OENQNJLUYMK4AZFWV1/Screen+Shot+2019-11-03+at+2.32.53+PM.png Portfolio-Mobile https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506594769-BYTJ9CXI6C8KH19QZH87/Screen+Shot+2019-11-03+at+2.33.13+PM.png Portfolio-Mobile https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506594775-BQLNCJPQ8Z4TCI3YQ7U8/Screen%2BShot%2B2017-02-03%2Bat%2B12.08.49%2BPM.png Portfolio-Mobile https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506594781-FM9WWNIT2IMX6U6Z4GLB/Screen%2BShot%2B2016-10-18%2Bat%2B2.17.10%2BPM.png Portfolio-Mobile https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506594785-3AQB8ESQEPBE95LS2APK/Screen%2BShot%2B2017-02-03%2Bat%2B12.09.50%2BPM.png Portfolio-Mobile https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506594790-RBGV58EHDUR3PKJ2IGNR/Screen%2BShot%2B2017-02-03%2Bat%2B12.08.59%2BPM.png Portfolio-Mobile https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506594794-X4UI4DVU0KSXNLOY8MKL/Screen%2BShot%2B2017-02-03%2Bat%2B12.02.46%2BPM.png Portfolio-Mobile https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506659035-4I1GT633KEREG6RSY3QU/hostViz_v10_mobile_CRM1.png Portfolio-Mobile - Legacy Product https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506659024-UZ5OST9WD24RU25CJTPL/hostViz_UI_2.png Portfolio-Mobile - Player Notification Feature The notifications came via email, which led to “ghost chasing”. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506658979-2VXC8APAG3E1B2O4YSUW/Screen+Shot+2020-04-10+at+11.36.14+AM.png Portfolio-Mobile - Whiteboard wire - Home screen Notice the emphasis on players on floor and player search. This was the result of a couple of internal iterations. We took this whiteboard prototype and interviewed several customers. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506594738-LK1ZDD6T0RB3MGRPAHB7/Screen%2BShot%2B2019-11-03%2Bat%2B2.19.38%2BPM.jpg https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506594742-HRO8SI1C3CZE1TLFGS1I/Screen+Shot+2019-11-03+at+2.19.52+PM.png https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506594747-798CYD3LAICBAHTT15S3/Screen+Shot+2020-06-02+at+11.20.21+AM.png https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506594753-S0X85GAK0F27NK04ZQSU/1590477124536.JPEG https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506594758-HK3LKYTCQS6CIC8RLWF7/1590477121858.JPEG https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506594765-44OENQNJLUYMK4AZFWV1/Screen+Shot+2019-11-03+at+2.32.53+PM.png https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506594769-BYTJ9CXI6C8KH19QZH87/Screen+Shot+2019-11-03+at+2.33.13+PM.png https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506594775-BQLNCJPQ8Z4TCI3YQ7U8/Screen%2BShot%2B2017-02-03%2Bat%2B12.08.49%2BPM.png https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506594781-FM9WWNIT2IMX6U6Z4GLB/Screen%2BShot%2B2016-10-18%2Bat%2B2.17.10%2BPM.png https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506594785-3AQB8ESQEPBE95LS2APK/Screen%2BShot%2B2017-02-03%2Bat%2B12.09.50%2BPM.png https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506594790-RBGV58EHDUR3PKJ2IGNR/Screen%2BShot%2B2017-02-03%2Bat%2B12.08.59%2BPM.png https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506594794-X4UI4DVU0KSXNLOY8MKL/Screen%2BShot%2B2017-02-03%2Bat%2B12.02.46%2BPM.png https://www.caseybombacie.com/portfoliodesktop daily 0.75 2022-04-18 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506611027-UXDPJRU00K9B6MO57DMC/Screen+Shot+2019-11-03+at+2.55.20+PM.png Portfolio-Desktop https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506611031-X6IOWT6NBPJFWTB60RHR/Screen+Shot+2019-11-03+at+2.55.27+PM.png Portfolio-Desktop https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506611035-0ZNO2PPEHK9NVANUVTEE/Screen+Shot+2019-11-03+at+3.49.52+PM.png Portfolio-Desktop https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506611039-P2LVA5IF1IUP3TFO83YJ/Screen+Shot+2019-11-03+at+3.50.28+PM.png Portfolio-Desktop https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506591347-T2DLR24MHZXKPJ4H1F0I/IMG_2149.JPG Portfolio-Desktop - Initial concepts Discussing what needed to be shown and what the MVP looks like. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506591356-WS8SL429ANIEZR299GW0/IMG_2160.JPG Portfolio-Desktop - Creating your own rules A huge piece of the puzzle, our users wanted the flexibility to create their own rules based on their preferred metrics. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506591411-863D0B2IP3RG34S82USB/Screen%2BShot%2B2019-11-03%2Bat%2B3.02.02%2BPM.png Portfolio-Desktop - Final Version Shipped in October 2019, 6 months after the user surveys, prototypes, and iterations. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506607406-W6V0OWU2ZYOCMPOMX1TX/UI-floorViz-New-1.png Portfolio-Desktop - Legacy Product Flash-based data tables. Standard wait time for a “report” to generate was around 25 minutes. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506607377-SPLB530LNKG9YZ5ELF7L/MVP.1.png Portfolio-Desktop - V1 Initial designs centered around one of our SMEs excel spreadsheet. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506607357-3QAQITUVNRM56QDNJZVU/V1.2.png Portfolio-Desktop - V2 I was not satisfied with a data table view. It was not lining up with what our users (via interviews) were saying they wanted. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506611027-UXDPJRU00K9B6MO57DMC/Screen+Shot+2019-11-03+at+2.55.20+PM.png Portfolio-Desktop https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506611031-X6IOWT6NBPJFWTB60RHR/Screen+Shot+2019-11-03+at+2.55.27+PM.png Portfolio-Desktop https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506611035-0ZNO2PPEHK9NVANUVTEE/Screen+Shot+2019-11-03+at+3.49.52+PM.png Portfolio-Desktop https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506611039-P2LVA5IF1IUP3TFO83YJ/Screen+Shot+2019-11-03+at+3.50.28+PM.png Portfolio-Desktop https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506588746-JBL4FH2U838XTIQRNDYI/Screen+Shot+2017-02-03+at+10.44.29+AM.png Portfolio-Desktop - Original Dashboard with widget parameters https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506588754-VVXQ9T99W11C8NJD8ZHN/Screen+Shot+2017-02-03+at+10.44.59+AM.png Portfolio-Desktop - Original Dashboard with no data https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506588761-BJRPN6IYKF3O06VILEQ2/Screen+Shot+2017-02-03+at+10.45.09+AM.png Portfolio-Desktop - Report Function https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506588770-3Q7IMDEFO6KFDKEGQBWJ/Dashboard+-+1.png Portfolio-Desktop - New Dashboard with quick facts Solution: Get the reports/widgets to look and function with ease.   In each of the screens, the cards represent widgets/reports that have visual data to be represented. Each card has controls on it, that were once hidden. From the card, one can star/favorite the report, create an alert for it, edit parameters, rearrange, download, email, or trash it. https://www.caseybombacie.com/contact-2 daily 0.75 2022-03-28 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506662509-S7HY6C3MIU7X0YQMUGNQ/pexels-photo-1.jpg Contact https://www.caseybombacie.com/home daily 1.0 2026-03-25 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695147930033-C6YNXLP9MB2QK18YU3O4/image-asset.jpeg Home https://www.caseybombacie.com/portfolio daily 0.75 2023-09-19 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1695157426723-CRIZ7X2POZSNI18A7NKI/image-asset.jpeg Portfolio https://www.caseybombacie.com/my-process-1 daily 0.75 2024-01-03 https://www.caseybombacie.com/form-web daily 0.75 2024-01-15 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506551464-9PA6BC60WL019HQV7F9G/Home.JPG FORM Lifting Website Redesign - FORM Website Redesign (Copy) FORM Website Redesign Insights: #1- Primary users were accessing website via mobile, 80% mobile, 20% Desktop. #2 - Little to no eCommerce conversion. #3 - More product integration and value proposition was needed. After several design studios, user journeys, and referring back to our personas we were able to settle on these Lo-Fi wires. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506551437-IIZOB8WKDCLC0B3ZNQT3/Home_mid.JPG FORM Lifting Website Redesign https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506551445-UJLLXP3PP75I1F5WNI1Y/Footer.JPG FORM Lifting Website Redesign https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506551483-YB7WUJKO0VWDDV130C3P/Phone_home.JPG FORM Lifting Website Redesign https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506551474-CAOEFMODA3H23N9M15IP/Phone_mid1.JPG FORM Lifting Website Redesign https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506551491-2XBDAQZV0G99A6N97MOP/Phone_mid2.JPG FORM Lifting Website Redesign https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506551509-POF4AHELR1WMI3OA2KVP/Screen+Shot+2016-12-06+at+9.23.15+AM.png FORM Lifting Website Redesign - FORM Lifting Website Re-design (Copy) FORM Lifting Website Re-design Solution: Mobile first philosophy! Within a week mobile sales started picking up, increased 20%. Desktop sales went up 16%. See below for the upgraded user experience. Over the next 45 days the website went on to sell as many products as we did year to date! https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506551500-UUW1J7A1ILP3S7L8JG09/Screen+Shot+2016-12-06+at+9.23.27+AM.png FORM Lifting Website Redesign https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506551518-I7DO9DEL93ZAIUZHYOE6/Screen+Shot+2016-12-06+at+9.24.02+AM.png FORM Lifting Website Redesign https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506551527-ASBN3QU1AC989VDXL2UD/Screen+Shot+2016-12-06+at+9.28.19+AM.png FORM Lifting Website Redesign https://www.caseybombacie.com/casey-portfolio-gallery daily 0.75 2024-01-15 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630033-PG0AV0DP58EL8U4KDCDE/Screen+Shot+2016-08-01+at+3.56.30+PM.png Casey Portfolio Gallery - Logo - Search Media Group (Copy) Logo - Search Media Group Logo for local design company https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630023-6VC29QNNIPXSLARHZHOJ/Screen+Shot+2016-08-01+at+3.58.25+PM.png Casey Portfolio Gallery - Logo - Pine Forest (Copy) Logo - Pine Forest Logo for Commercial Real Estate Investment company https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630005-RPPT185WZ87NELPSMWQB/Screen+Shot+2016-08-01+at+3.57.13+PM.png Casey Portfolio Gallery - Business Card - Search Media Group, I (Copy) Business Card - Search Media Group, I Business Card for local design company https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630014-2SFA72T0OVBDI2FDCT7N/Screen+Shot+2016-08-01+at+3.57.22+PM.png Casey Portfolio Gallery - Business Card - Search Media Group, II (Copy) Business Card - Search Media Group, II Business Card for local design company https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630576-DKCI70AQDUWOA16B9QN4/designsprint-final.jpeg Casey Portfolio Gallery - Guided Workout Lo-Fi Wire (Copy) Guided Workout Lo-Fi Wire Preparing a wire for a guided workout section of mobile app. Based on the $1 Prototype theory. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630564-HQ7299R79DEJZMWNPQW3/Screen+Shot+2016-11-16+at+4.59.33+PM.png Casey Portfolio Gallery - Guided Workout Hi-Fi Wires (Copy) Guided Workout Hi-Fi Wires Create a guided workout to lead users in a prescribed training session. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630415-1YEV2B01TMPOBTLA1QRZ/Screen+Shot+2016-10-18+at+2.17.10+PM.png Casey Portfolio Gallery - InFORMed Results - Power Lifting Analytics (Copy) InFORMed Results - Power Lifting Analytics https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630425-CQNKSADUZIYP8YGP0C55/Screen+Shot+2016-10-18+at+3.03.09+PM.png Casey Portfolio Gallery - InFORMed Results - Olympic Lifting Analytics (Copy) InFORMed Results - Olympic Lifting Analytics https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630471-FFA824MXKVZOJPPH58QX/Screen+Shot+2016-10-28+at+10.01.56+AM.png Casey Portfolio Gallery - InFORMed Results - Velocity-based Training Zones (Copy) InFORMed Results - Velocity-based Training Zones https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630443-RCBD10AC78PNM1Y37F36/Bill.png Casey Portfolio Gallery - Personas - Coach Bill (Copy) Personas - Coach Bill https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630433-GNFJ6EOT46EPXTBCL050/Kat.png Casey Portfolio Gallery - Personas - Kat (Copy) Personas - Kat https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630462-7JZCTAFIIYJY9PBB0VHD/Mike.png Casey Portfolio Gallery - Personas - Mike (Copy) Personas - Mike https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630529-GAB4HJI61DVS8KGB3IPC/FullSizeRender+3.jpg Casey Portfolio Gallery - Wireframe - Website (Copy) Wireframe - Website https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630492-VL581K4EO9O4F1KWEYBC/IMG_4700.JPG Casey Portfolio Gallery - Wireframe - Website 2 (Copy) Wireframe - Website 2 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630501-5KQY322C7HWAGTV5POXZ/IMG_4697.JPG Casey Portfolio Gallery - Wireframe - Website 3 (Copy) Wireframe - Website 3 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630511-61OMD2OGTDQ62S0J921M/IMG_4691.JPG Casey Portfolio Gallery - Wireframe - Website 4 (Copy) Wireframe - Website 4 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630521-M4FCUZXIN60JQN45FI77/IMG_4687.JPG Casey Portfolio Gallery - Wireframe - Website Mobile Device 1 (Copy) Wireframe - Website Mobile Device 1 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630599-XXPBTY0TWEOHIQ0JS5LS/Screen+Shot+2016-12-06+at+9.23.15+AM.png Casey Portfolio Gallery - Web Design - FORM Lifting (Copy) Web Design - FORM Lifting Full redesign of website, parallax, dynamic, ecommerce, blog, and info capture. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630545-0NU25C41XKI364LJ2JRR/IMG_4689.JPG Casey Portfolio Gallery - Wireframe - Website Mobile Device 2 (Copy) Wireframe - Website Mobile Device 2 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630608-SO4K3U9GBVWHRTDAACBN/Screen+Shot+2016-12-06+at+9.23.27+AM.png Casey Portfolio Gallery - Web Design - FORM Lifting (Copy) Web Design - FORM Lifting Full redesign of website, parallax, dynamic, ecommerce, blog, and info capture. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630587-E7Z1DQ78BCHNVVW4EFUQ/Screen+Shot+2016-12-06+at+9.24.02+AM.png Casey Portfolio Gallery - Web Design - FORM Lifting (Copy) Web Design - FORM Lifting Full redesign of website, parallax, dynamic, ecommerce, blog, and info capture. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630617-QP5FC39D15CRK0CR5DIF/Screen+Shot+2016-12-06+at+9.28.19+AM.png Casey Portfolio Gallery - Web Design - FORM Lifting (Copy) Web Design - FORM Lifting Full redesign of website, parallax, dynamic, ecommerce, blog, and info capture. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630555-ZXDP1FKFAGK0YLFMJ582/Pitch-deck.jpg Casey Portfolio Gallery - Pitch Deck - FORM Lifting (Copy) Pitch Deck - FORM Lifting Create a pitch deck for FORM Lifting. Here are 5 slides from a 15 slide pitch deck, including projections, sales, and current status. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630059-XOH4S7Y5G1DL0MP2MZTY/Screen+Shot+2016-08-01+at+3.59.10+PM.png Casey Portfolio Gallery - Web Design - Sean Askins, I (Copy) Web Design - Sean Askins, I Website for local hand-crafted jeweler. Including: eCommerce, CMS, Data Collection https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630047-NU36LR8T61SRYI549IUD/Screen+Shot+2016-08-01+at+3.59.19+PM.png Casey Portfolio Gallery - Web Design - Sean Askins, II (Copy) Web Design - Sean Askins, II Website for local hand-crafted jeweler. Including: eCommerce, CMS, Data Collection https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630075-F7SYWTDGKGAGL4N9PTOP/Screen+Shot+2016-08-01+at+4.00.33+PM.png Casey Portfolio Gallery - Web Design - Audition School (Copy) Web Design - Audition School Landing page for local audition school Including: mail chimp automation, CMS, data collection https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630103-ONG2ZIHNREVV5CZ55GFW/Screen+Shot+2016-08-01+at+4.01.06+PM.png Casey Portfolio Gallery - Web Design - Darryl Waltham, I (Copy) Web Design - Darryl Waltham, I Website for local Cinematographer Including: CMS, graphic design, logo, portfolio, data collection https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630092-CUVNP8VMTJMUC2I3BJLJ/Screen+Shot+2016-08-01+at+4.01.20+PM.png Casey Portfolio Gallery - Web Design - Darryl Walthall, II (Copy) Web Design - Darryl Walthall, II Website for local Cinematographer Including: CMS, graphic design, logo, portfolio, data collection https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630114-QC7V5KATAQ76Z10XAUAQ/Screen+Shot+2016-08-01+at+4.01.58+PM.png Casey Portfolio Gallery - Web Design - City of God, II (Copy) Web Design - City of God, II Website: events, CMS, social media integration, podcast integration, donations. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630134-4OYGVTZMO3TCQTU1EH39/Screen+Shot+2016-08-01+at+4.01.42+PM.png Casey Portfolio Gallery - Web Design - City of God (Copy) Web Design - City of God Website: events, CMS, social media integration, podcast integration, donations. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630123-8DRFEK4HQA9PR3X6DURI/Screen+Shot+2016-08-01+at+4.02.12+PM.png Casey Portfolio Gallery - Web Design - City of God, III (Copy) Web Design - City of God, III Website: events, CMS, social media integration, podcast integration, donations. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630162-KUM8F8WA3QU7BZG4M3SB/Screen+Shot+2016-08-01+at+4.02.42+PM.png Casey Portfolio Gallery - Web Design - Search Media Group (Copy) Web Design - Search Media Group Website: Integrated quote calculator, data collection, CMS, portfolio, blog. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630144-2P2ZYEFET08QH48PIUM4/Screen+Shot+2016-08-01+at+4.02.57+PM.png Casey Portfolio Gallery - Web Design - Search Media Group, II (Copy) Web Design - Search Media Group, II Website: Integrated quote calculator, data collection, CMS, portfolio, blog. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630153-TRTN164RKSC66BE0L9OT/Screen+Shot+2016-08-01+at+4.03.22+PM.png Casey Portfolio Gallery - Web Design - Search Media Group, III (Copy) Web Design - Search Media Group, III Website: Integrated quote calculator, data collection, CMS, portfolio, blog. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630171-W6EO734JE0XSMZV2D6YL/Screen+Shot+2016-08-01+at+4.03.49+PM.png Casey Portfolio Gallery - Web Design - Casey Bombacie (Copy) Web Design - Casey Bombacie Website: Blog, eCommerce, Portfolio https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630179-TYNTD3DPG5IXA0EL54TZ/Screen+Shot+2016-08-01+at+4.04.00+PM.png Casey Portfolio Gallery - Web Design - Casey Bombacie, II (Copy) Web Design - Casey Bombacie, II Website: Blog, eCommerce, Portfolio https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630188-9Z7YBSQY1B9Q0VVMRYI5/Screen+Shot+2016-08-01+at+4.05.04+PM.png Casey Portfolio Gallery - Video Podcast (Copy) Video Podcast Weekly Video Podcast - Full production: cinematography, editing (Final Cut Pro), Compression, Graphics. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630209-5D731HDRZLYURN7WBNO0/Screen+Shot+2016-08-01+at+4.06.21+PM.png Casey Portfolio Gallery - Presentation Graphic - Stay on Target (Copy) Presentation Graphic - Stay on Target Graphics for podcast series: including club cards, social media graphics, video editing, presentation. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630197-AJKP84HZ3ORRG356UPZK/Screen+Shot+2016-08-01+at+4.06.44+PM.png Casey Portfolio Gallery - Presentation Graphics - Favor (Copy) Presentation Graphics - Favor Graphics for podcast series: including club cards, social media graphics, video editing, presentation. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630218-UWVG5VBQT3GRWLBVJBZ0/Screen+Shot+2016-08-01+at+4.06.59+PM.png Casey Portfolio Gallery - Presentation Graphics - Workmanship (Copy) Presentation Graphics - Workmanship Graphics for podcast series: including club cards, social media graphics, video editing, presentation. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630236-M5UD5LLYLJGLM1Y7PL26/Screen+Shot+2016-08-02+at+2.05.37+PM.png Casey Portfolio Gallery - Mailer - Easter, I (Copy) Mailer - Easter, I 15,000 Piece mailer + presentation graphics. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630227-KQVHINH4IP1FUN84SRDH/Screen+Shot+2016-08-02+at+2.06.05+PM.png Casey Portfolio Gallery - Mailer - Easter, II (Copy) Mailer - Easter, II 15,000 Piece mailer + presentation graphics. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630282-M066ACSV3JCTV9UBWSG8/Screen+Shot+2016-08-02+at+2.06.28+PM.png Casey Portfolio Gallery - Mailer - Christmas (Copy) Mailer - Christmas 10,000 Piece mailer + presentation graphics. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630245-0CDHWRR02S8LIK01MWRX/Screen+Shot+2016-08-02+at+2.06.50+PM.png Casey Portfolio Gallery - Info Card (Copy) Info Card Info card, data collection https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630263-1ZHR1VTTQO20J1VHN851/Screen+Shot+2016-08-02+at+2.07.10+PM.png Casey Portfolio Gallery - Door Hanger (Copy) Door Hanger 5,000 Door hangers https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630273-U9LK0128MW1D34NKNELM/Screen+Shot+2016-08-02+at+2.07.25+PM.png Casey Portfolio Gallery - Poster - Values, I (Copy) Poster - Values, I 7 - 2'x3.5' posters in hallway https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630290-C0H23JQOY64NVGV2XCFM/Screen+Shot+2016-08-02+at+2.07.34+PM.png Casey Portfolio Gallery - Poster - Values, II (Copy) Poster - Values, II 7 - 2'x3.5' posters in hallway https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630308-8MVCLV346PF0D548PV2V/Screen+Shot+2016-08-02+at+2.08.08+PM.png Casey Portfolio Gallery - Flyer - Square Dance (Copy) Flyer - Square Dance Square Dance flyer for Silver Lake event. Included advertisement in local paper, social media marketing and advertising. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630299-CODD1C9SLLABPM2QSDPI/Screen+Shot+2016-08-02+at+2.07.57+PM.png Casey Portfolio Gallery - Flyer - Square Dance, II (Copy) Flyer - Square Dance, II Square Dance flyer for Silver Lake event. Included advertisement in local paper, social media marketing and advertising. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630337-E0VZHV9I2TFP7MKNNV04/IMG_4380.PNG Casey Portfolio Gallery - App - City of God, I (Copy) App - City of God, I App design and creation: iOS, Android Podcast integration, donations, email, social media, data collection https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630318-9Z334TIJYKERBD7BIII5/IMG_4381.PNG Casey Portfolio Gallery - App - City of God, II (Copy) App - City of God, II App design and creation: iOS, Android Podcast integration, donations, email, social media, data collection https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630328-2O9ZEAA1Q28KLJKSYLHE/IMG_4382.PNG Casey Portfolio Gallery - App - City of God, III (Copy) App - City of God, III App design and creation: iOS, Android Podcast integration, donations, email, social media, data collection https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630365-KWJDMA3Y74P9F0XOI0VO/Screen+Shot+2016-08-02+at+2.55.33+PM.png Casey Portfolio Gallery - Logo - City of God (Copy) Logo - City of God Logo for local Non-profit https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630347-XVBDXFY5OY1DVIRWB2HY/Screen+Shot+2016-08-02+at+2.55.47+PM.png Casey Portfolio Gallery - Logo - Audition School (Copy) Logo - Audition School Logo for local acting school https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630356-Z8AGR7QBBC6R86FFJVXL/Screen+Shot+2016-08-02+at+2.56.04+PM.png Casey Portfolio Gallery - Logo - Darryl Walthall (Copy) Logo - Darryl Walthall Logo for local Santa Monica cinematographer https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506629984-23O15WCV9QIOSNRMMDVD/Screen+Shot+2016-08-01+at+3.53.21+PM.png Casey Portfolio Gallery - Logo - Bethany, I (Copy) Logo - Bethany, I Logo for 10,000 member church https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506629995-VRWIKTBEC03YL1YV87CJ/Screen+Shot+2016-08-01+at+3.53.35+PM.png Casey Portfolio Gallery - Logo - Bethany, II (Copy) Logo - Bethany, II Logo for 10,000 member church https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630375-PR4BWF3YGP5JVD88N6DF/City+of+God+Building+Edited-5.jpg Casey Portfolio Gallery - Fabrication - Hello! Bar (Copy) Fabrication - Hello! Bar Construction of Hello! Bar, design/build. 1x4" Pine board wall. Custom lettering scavenged from local dealers. Custom made bar tables. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630385-I1BMHAQ0L1H9NPAZ0NZO/City+of+God+Building+Edited-6.jpg Casey Portfolio Gallery - Fabrication - Hello! Bar, II (Copy) Fabrication - Hello! Bar, II Construction of Hello! Bar, design/build. 1x4" Pine board wall. Custom lettering scavenged from local dealers. Custom made bar tables. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630404-W2UFPSW1VJCNZS6DEV8T/City+of+God+Building+Edited-15.jpg Casey Portfolio Gallery - Fabrication - Lobby (Copy) Fabrication - Lobby Construction of Lobby, design/build. Install flooring, wall installation, painting, and bar. Custom made bar table. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630395-XXNALKKEACOUHUB8W4RT/City+of+God+Building+Edited-9.jpg Casey Portfolio Gallery - Fabrication - Auditorium (Copy) Fabrication - Auditorium Construction of Auditorium - design/build Lighting set up, sound set up, stage design and build https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630626-GQCGSKJ9JGLAZOO900QF/Screen+Shot+2017-02-10+at+1.52.04+PM.png Casey Portfolio Gallery https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630645-72AZ0XVPSHFP7U0SPZ2U/Screen+Shot+2017-02-10+at+1.52.38+PM.png Casey Portfolio Gallery https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506630636-7OAG48VKSU66IKDY9OP4/Screen+Shot+2017-02-10+at+1.52.46+PM.png Casey Portfolio Gallery https://www.caseybombacie.com/post-forma-iteration daily 0.75 2024-01-15 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506607406-W6V0OWU2ZYOCMPOMX1TX/UI-floorViz-New-1.png Post Forma Iteration - Legacy Product (Copy) Legacy Product Flash-based data tables. Standard wait time for a “report” to generate was around 25 minutes. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506607377-SPLB530LNKG9YZ5ELF7L/MVP.1.png Post Forma Iteration - V1 (Copy) V1 Initial designs centered around one of our SMEs excel spreadsheet. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506607357-3QAQITUVNRM56QDNJZVU/V1.2.png Post Forma Iteration - V2 (Copy) V2 I was not satisfied with a data table view. It was not lining up with what our users (via interviews) were saying they wanted. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506607348-61W7K0IABILKTAFPJAYP/MVP.2.png Post Forma Iteration - V3 (Copy) V3 I started pushing for some better visuals to help. I eventually scrapped the idea of a data table to fight for something better and more in-line with our user research. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506607387-XU0WU6JY6C6J1JENCB62/IMG_1335.JPG Post Forma Iteration - Whiteboard (Copy) Whiteboard I scrapped the data table and went back to the drawing board. We, as a product team, wanted to move away from data tables and into story-based visuals. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506607366-EVNBC1YJ23URW257WB2Q/3+Calendar.png Post Forma Iteration - V4 (Copy) V4 Story-based visuals, a clear dashboard hitting the major metrics. When we tested this prototype, the question we kept getting back was: “When can I have this?” https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506607332-X5CJEXQYB74IHOFFHHOT/Screen%2BShot%2B2019-11-03%2Bat%2B3.41.56%2BPM.png Post Forma Iteration - Home Screen (Copy) Home Screen The Post Forma product was an add-on to our legacy product (built in flash). Currently, there are two ways to access a campaign post forma dashboard. One is through this screen we built to expedite the process. The other is through a button we added in the legacy product. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506607339-S6M87UHFZGMCYALGWWVW/Screen%2BShot%2B2019-11-03%2Bat%2B3.42.07%2BPM.png Post Forma Iteration - Final (Copy) Final The final version included the basics of my original sketches. The developed version did not include the calendar. It was a battle I did not win in the MVP. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506607396-5VXW6WMS1VL89N2SQP4Q/Updated-UI-campaignViz-postforma.png Post Forma Iteration - Live Version (Copy) Live Version A number of compromises were made to get the MVP released. https://www.caseybombacie.com/form-site daily 0.75 2024-01-15 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506567772-M0OB15LWU3YI0Q92CWAJ/IMG_4691.JPG FORM Lifting Website https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506567763-6QWTEZHFXPV7H9X16KSF/IMG_4692.JPG FORM Lifting Website https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506567781-2XVSECNYCR0551LCP8IV/IMG_4693.JPG FORM Lifting Website https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506567808-U8TW8FYF1368M0Q04UKE/Screen+Shot+2016-12-06+at+9.23.15+AM.png FORM Lifting Website https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506567790-V6EF3W78IZP72SIH995R/Screen+Shot+2016-12-06+at+9.23.27+AM.png FORM Lifting Website https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506567800-EKQJAVFDS5075RS5Q5L7/Screen+Shot+2016-12-06+at+9.24.02+AM.png FORM Lifting Website https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506567815-CVWW1ZF32QHVBT8NML3J/Screen+Shot+2016-12-06+at+9.28.19+AM.png FORM Lifting Website https://www.caseybombacie.com/pd-mobile daily 0.75 2024-01-15 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506659035-4I1GT633KEREG6RSY3QU/hostViz_v10_mobile_CRM1.png PD Mobile - Legacy Product (Copy) Legacy Product https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506659024-UZ5OST9WD24RU25CJTPL/hostViz_UI_2.png PD Mobile - Player Notification Feature (Copy) Player Notification Feature The notifications came via email, which led to “ghost chasing”. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506658979-2VXC8APAG3E1B2O4YSUW/Screen+Shot+2020-04-10+at+11.36.14+AM.png PD Mobile - Whiteboard wire - Home screen (Copy) Whiteboard wire - Home screen Notice the emphasis on players on floor and player search. This was the result of a couple of internal iterations. We took this whiteboard prototype and interviewed several customers. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506658989-IDROOJVB75CZ2IXSR8QH/Screen+Shot+2020-04-10+at+11.36.22+AM.png PD Mobile - Player info screen (Copy) Player info screen At a glance the user can see all pertinent info and be able to contact the player. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506658997-9GD8UH8WF5PYJZJSE5OU/Screen+Shot+2020-04-10+at+11.36.33+AM.png PD Mobile - Players on Floor (Copy) Players on Floor I wanted to keep bringing home story-based visuals to help paint a picture. We went for bar charts to drive home different metrics. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506659016-39NUXK8QHF0FO35NHKGM/Screen%2BShot%2B2019-11-03%2Bat%2B2.14.21%2BPM.png PD Mobile - Hi-Fi Home (Copy) Hi-Fi Home This refined home screen is the result of about 8 iterations and several rounds of interviews with users. The focus again being - players on floor and player search, with the added My Tasks section. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506659008-WXKVK38JDWJWYD7OPZH4/Screen%2BShot%2B2019-11-03%2Bat%2B2.14.09%2BPM.png PD Mobile - Hi-Fi Player Profile (Copy) Hi-Fi Player Profile Lots of great data, ability to contact, input, view tasks and important metrics. https://www.caseybombacie.com/form-app daily 0.75 2024-01-15 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506627070-VVN6T1A8BBAOCZHZPQQ9/Screen+Shot+2017-02-03+at+12.02.46+PM.png FORM Lifting App Iteration - FORM Lifting App Iteration (Copy) FORM Lifting App Iteration Insights: Gathered through user tests at a local gym, we found the following insights... #1 - User wanted an overview of their workout post-training session. #2 - User needed a better understanding of the readings on the training page. #3 - User wanted to see whether they were hitting their goals or not in the training page. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506627079-818NMR6JZVLFIH2TV5LK/training-screen.png FORM Lifting App Iteration https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506627088-IT4D9WVFD7U4SRLCCVR4/Screen+Shot+2017-02-03+at+12.08.49+PM.png FORM Lifting App Iteration - FORM Lifting App Iterations (Copy) FORM Lifting App Iterations Solution: Following a couple rounds of design studios with the team, we were able to come up with these updated screens. Update the “session overview” page with our newly designed “inFORMed Results”. Create a more informed training page that would show immediate results on goal achievement. Clearly redesign the training page for better feedback. Introduce 2 new features, workouts and goals. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506627096-0XCN5IIA901H8USCR5Y3/Screen+Shot+2017-02-03+at+12.09.50+PM.png FORM Lifting App Iteration https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506627124-GVJ6MF816WE6Q8CG5VHN/Screen+Shot+2016-10-18+at+2.17.10+PM.png FORM Lifting App Iteration https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506627105-S36UBA7JAIDNIDWRXX70/Screen+Shot+2017-02-03+at+12.08.59+PM.png FORM Lifting App Iteration https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506627114-45TOYG57TCS16MG7NR60/Screen+Shot+2017-02-03+at+12.10.06+PM.png FORM Lifting App Iteration https://www.caseybombacie.com/recommendation-engine daily 0.75 2024-01-15 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506591347-T2DLR24MHZXKPJ4H1F0I/IMG_2149.JPG Recommendation Engine - Initial concepts (Copy) Initial concepts Discussing what needed to be shown and what the MVP looks like. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506591356-WS8SL429ANIEZR299GW0/IMG_2160.JPG Recommendation Engine - Creating your own rules (Copy) Creating your own rules A huge piece of the puzzle, our users wanted the flexibility to create their own rules based on their preferred metrics. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506591411-863D0B2IP3RG34S82USB/Screen%2BShot%2B2019-11-03%2Bat%2B3.02.02%2BPM.png Recommendation Engine - Final Version (Copy) Final Version Shipped in October 2019, 6 months after the user surveys, prototypes, and iterations. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506591401-G6026V33VA1VYG2R3BSR/Screen%2BShot%2B2019-11-03%2Bat%2B3.02.40%2BPM.png Recommendation Engine - Settings (Copy) Settings The user can customize their settings to narrow or broaden their recommendations. Aka do they want more or less recommendations. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506591426-HG0NX1P1J5XFZ7BLKISI/Screen+Shot+2020-04-02+at+10.12.08+AM.png Recommendation Engine - Show your work (Copy) Show your work A significant step in providing confidence for a new product is “showing your work”. Here we integrated a collapsible section showing why are recommending certain machines. Perception builds confidence. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506591419-PJRKHR8RNEDW5K86SVSE/Screen+Shot+2020-04-02+at+10.08.36+AM.png Recommendation Engine - A link to the future (Copy) A link to the future Our linking feature came out in our second release version. Now the user can see recommendations tied to other machines. No machine on the slot floor is isolated, they are all intertwined by location and metrics. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506591435-XPZJJSYN535MHFEY8893/New-Slot-Recommendation-Graphics_UI10.png Recommendation Engine - Live Version (Copy) Live Version Through constant testing and iteration we were able to get an MVP released that was 90% like our mockups. Things that were not released in the MVP have since been released in the following quarters. https://www.caseybombacie.com/form-coach daily 0.75 2024-01-15 https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506600670-RG7TL0I82YMYU43QRO3D/Bill.png FORM Lifting Coach Platform Insights: We were able to create an assumptive user journey based on feedback from coaches via email and skype sessions. We also employ a coach on our marketing team and were able to utilize his input as a way to move forward on our MVP. We were able to boil the user journey down into 3 major journeys: #1 - Viewing data: Log in—> dashboard of athletes. As soon as “coach” logs in he is sent to the primary live athlete view screen. #2 & 3 - Creating teams and adding athletes. (We originally had team creation and athlete creation/upload as two separate tabs. After further review and iteration we were able to put them together. https://images.squarespace-cdn.com/content/v1/624236b3b765552bbe9a5475/1648506600678-H5ZRH9GSGBSIKLV8JFQ3/Screen+Shot+2016-11-21+at+4.38.35+PM.png FORM Lifting Coach Platform - FORM Lifting Coach Platform (Copy) FORM Lifting Coach Platform Solution: Dashboard of live athlete lifting. Each card can opened or closed to 1/3 - 2/3 - or 3/3 view. 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